Boehringer Ingelheim
Pradaxa.com and PradaxaHCP.com were the first sites to move onto Boehringer Ingelheim’s new global design system. In three months, I converted both and flagged the components that wouldn’t pass regulatory review.
- Role
- Associate Director of User Experience
- Team
- Me & External Agency Team
- Engagement Length
- 3 months
- Tools
- Sketch, Screaming Frog SEO
- Boehringer Ingelheim
- Pradaxa was introduced in 2010 as the first FDA-approved alternative to warfarin to reduce the risk of stroke in atrial fibrillation (AFib) not caused by a heart valve problem. The approval was based on a clinical trial that included over 18,000 adult patients. Since then, over 17 million prescriptions for PRADAXA have been filled in the U.S.
Problem
Boehringer Ingelheim released a new design system for all of its consumer and healthcare professional (HCP) websites. Pradaxa.com and PradaxaHCP.com had their own designs, and they were the first to convert.
Outcome
Working with the agency that owned the global design system, I moved both sites onto it and recommended how to expand its component library for agency needs and regulatory constraints.
Why are we doing this?
Business Side
One design system gives every Boehringer Ingelheim site the same brand, reusable components, and faster design and development.
Customer Side
Patients and healthcare professionals get familiar, predictable, accessible patterns on every BI site.
Discovery
I audited both sites for navigation and information architecture, visual consistency, mobile responsiveness, interaction design, content, and usability.
New Design System
The design system was still young: grounded in research and best practices, but not yet fully implemented across projects. As its first adopter, I showed where components lacked flexibility or functionality, and where they wouldn’t pass Regulatory Committee review.
Theory Meets Reality
The audit was presented to the key stakeholders and laid the groundwork for the conversation to take place. Using Sketch, I converted all existing assets to the new standard and created a recommendation for the expansion of the Core Library to allow for easy agency adoption & future flexibility.
